ATTRACT
Build paid search campaigns around high-intent terms, the service area, the contractor’s offer, and realistic crew capacity.
HOW IT WORKS
A Clear System Between the First Search and the Sold Job.
CoatScale™ is Doctor Digital's customer acquisition system for connecting the activities often managed in separate tools, inboxes, spreadsheets, and phone calls.
COATSCALE™ FRAMEWORK
Six Stages. One Accountable Process.
One connected customer-acquisition process from the first search to the sold job.
CoatScale™The Customer Acquisition System for Concrete Coating Contractors.
CAPTURE
Route prospects to focused pages that make the service, next step, and quote-request process easy to understand.
RESPOND
Acknowledge each inquiry quickly, recover missed calls, and begin a consistent qualification sequence.
BOOK
Move qualified homeowners toward available estimate times and reduce the back-and-forth that slows scheduling.
FOLLOW UP
Send reminders, recover no-shows, follow up on open proposals, and reactivate older opportunities where appropriate.
TRACK
Track the original source alongside appointments, pipeline movement, won or lost jobs, and reported revenue.
SYSTEM DESIGN
Built Around Your Actual Sales Process.
The right workflow depends on the services you sell, your service area, how estimates are scheduled, who answers the phone, how proposals are delivered, and what your team can fulfill.
- Define the lead stages your team actually uses.
- Clarify ownership at every handoff.
- Create response and follow-up rules.
- Keep the homeowner’s next step obvious.
- Track the signals that connect ad spend to revenue.
WHAT GETS MANAGED
The Technology Stays Behind the Business Outcome.
Acquisition
Campaign strategy, search terms, offers, landing pages, conversion tracking, and ongoing optimization.
Lead conversion
Instant acknowledgement, missed-call recovery, qualification, estimate scheduling, and reminders.
Pipeline visibility
Lead source, estimate status, follow-up activity, final outcome, and revenue attribution where data is available.
READY WHEN THEY ARE
See Where Your Current System Breaks Down.
The free audit reviews the full path from search to sale.