ATTRACT
High-intent Google Search campaigns built around coating services and local markets.
CUSTOMER ACQUISITION FOR CONCRETE COATING CONTRACTORS
Turn More Concrete Coating Leads Into Booked Estimates.
Doctor Digital builds and manages the customer-acquisition system that connects Google Ads, conversion-focused landing pages, immediate lead response, estimate booking, follow-up, and revenue tracking — built specifically for concrete coating contractors.
Built specifically for concrete coating contractors.
CoatScale™ — SAMPLE PIPELINEEXAMPLE WORKFLOW
NEW LEAD01
CONTACTED02
QUALIFIED03
ESTIMATE BOOKED04
ESTIMATE COMPLETED05
WON06
Illustrative workflow. Not actual client performance data.
SPECIALIZATION
Built Exclusively for Concrete Coating Contractors.
Your customers search differently. Your estimates are sold differently. Your follow-up should be different too.
- High-intent search behavior around specific coating services.
- An estimate-based sales process with project qualification.
- Local service territories and speed-to-lead pressure.
- Follow-up after quotes that do not close immediately.
- Attribution from ad spend to estimates, jobs, and revenue.
GARAGE FLOOR COATINGS
POLYASPARTIC
POLYUREA
EPOXY FLOORING
RESIDENTIAL COATINGS
COMMERCIAL COATINGS
CONCRETE COATING SPECIALISTSTHE REAL PROBLEM
More Leads Don’t Help If Your Sales System Leaks Them.
The gap between a quote request and a sold job is where ad spend is often wasted.
BROKEN PROCESS
QUOTE REQUEST
SLOW RESPONSE
MISSED CALL
NO FOLLOW-UP
LOST OPPORTUNITY
CoatScale™
LEAD
IMMEDIATE RESPONSE
QUALIFICATION
BOOKED ESTIMATE
FOLLOW-UP
REVENUE TRACKING
INTRODUCING CoatScale™
One System From Search to Sale.
Doctor Digital's customer acquisition system built specifically for concrete coating contractors.
CoatScale™The Customer Acquisition System for Concrete Coating Contractors.
CAPTURE
Conversion-focused pages designed around quote requests and project intent.
RESPOND
Immediate acknowledgment, missed-call recovery, and structured lead response.
BOOK
Qualification and estimate scheduling.
FOLLOW UP
Appointment reminders, no-show recovery, open-estimate nurturing, and lead reactivation.
TRACK
Connect marketing source to estimates, opportunities, jobs, and revenue.
EXAMPLE WORKFLOW
What Happens After Someone Requests a Quote?
A fast, structured response gives every opportunity a clear next step.
10:14 AM
Homeowner requests a garage floor quote.
10:14 AM
Immediate confirmation is sent.
10:15 AM
Project details begin being qualified.
10:17 AM
Estimate availability is offered.
BOOKED
Estimate is booked.
REMINDERS
Appointment reminders are sent.
ESTIMATE
Estimate is completed.
FOLLOW-UP
Open-estimate follow-up continues when needed.
OUTCOME
Opportunity is marked won or lost.
ATTRIBUTION
Marketing source is updated with the outcome.
Example workflow only. This is not an actual client’s historical data.
REVENUE ATTRIBUTION
Built Around Revenue. Not Vanity Metrics.
A lead is not the finish line. The goal is to understand what happened after the click — whether the opportunity became an estimate, a job, and ultimately revenue.
01AD SPEND
02LEAD
03QUALIFIED LEAD
04ESTIMATE BOOKED
05ESTIMATE COMPLETED
06JOB WON
07REVENUE
CoatScale is designed around that complete path.
Process model only. No performance values or guarantees are represented.
PROTECTED TERRITORIES
Your Market Shouldn’t Be Our Other Client’s Market.
Doctor Digital is built around long-term partnerships, not selling the same acquisition system to every contractor in the same market. We limit partnerships by territory so our incentives stay aligned.
FREE GROWTH AUDIT
Find Out Where Your Current Growth System Is Leaking.
You’ll leave knowing the biggest places your current acquisition system may be leaking opportunity, how it compares with the CoatScale framework, and what we would prioritize fixing first.
WEBSITE & LANDING PAGE
Where conversion friction may be costing inquiries.
GOOGLE ADS / SEARCH
Opportunities and obvious acquisition gaps.
SPEED-TO-LEAD
What happens immediately after a quote request.
MISSED CALLS
How unanswered inbound calls are handled.
FOLLOW-UP
What happens to leads and estimates that do not immediately close.
SALES PIPELINE
How opportunities progress from inquiry to estimate to job.
ATTRIBUTION
Whether marketing activity can be connected to actual outcomes.
BUILT BY AN OPERATOR. NOT A GENERIC AGENCY PLAYBOOK.
Landon Gleave
FOUNDER, DOCTOR DIGITAL
Landon holds a bachelor’s degree in marketing and brings experience across business operations, paid digital advertising, conversion-focused website and funnel development, CRM and automation, lead generation, and customer acquisition.
His approach evaluates marketing through business economics and sales outcomes: what an opportunity costs, how quickly it is handled, whether an estimate gets booked, and whether the pipeline shows a real outcome.
“Marketing should be accountable to the sales pipeline. Doctor Digital was built around a simple question: what happens after the lead comes in?”
PROTECTED MARKET PARTNERSHIPS
Apply for a Protected Market Partnership.
We’re selectively opening markets to concrete coating companies that want a more accountable acquisition and follow-up system. The model prioritizes specialized partnership, market exclusivity, fit over volume, and long-term growth infrastructure.
FAQ
Clear Answers Before the First Conversation.
What types of contractors does Doctor Digital work with?
We focus on garage floor coating companies, polyaspartic and polyurea installers, epoxy flooring contractors, and residential and commercial concrete coating companies.
Do you only work with concrete coating companies?
Concrete coating contractors are our primary focus. That specialization shapes the campaigns, pages, qualification, follow-up, and reporting we build.
Do you sell shared leads?
No. Campaigns are built for the individual contractor and their market. Doctor Digital is not a shared-lead marketplace.
Do you manage Google Ads?
Yes. Google Ads strategy and management can be part of the system, together with conversion-focused landing pages and the lead-conversion process behind the campaigns.
What happens after a lead comes in?
The intended workflow acknowledges the lead immediately, begins qualification, supports estimate scheduling, sends reminders, and tracks the opportunity through the sales pipeline.
Do I need to replace my current CRM?
Not necessarily. We review what you already use, then recommend whether to connect it, improve the workflow around it, or move to a better-fit setup.
Who pays the advertising budget?
The contractor funds media spend directly. The appropriate budget depends on the market, search demand, goals, and crew capacity.
Can you help with missed calls?
Yes. Where appropriate, missed-call recovery can immediately acknowledge the caller and create a clear follow-up task so the opportunity does not disappear.
Can you help follow up old leads?
Yes. Lead reactivation and open-estimate nurturing can be built into the system, provided the underlying contact permissions and records support that outreach.
Do you work with competitors in the same market?
We limit partnerships by territory so incentives stay aligned. Territory availability is reviewed before a partnership moves forward.
How quickly can the system be implemented?
Timing depends on your current website, advertising accounts, CRM, tracking, offer, and approval speed. The Growth Audit identifies the work required before a realistic implementation plan is set.
Do you guarantee leads or jobs?
No. Outcomes depend on market demand, budget, offer, pricing, reputation, sales process, capacity, competition, and other factors. Doctor Digital does not promise unrealistic job counts or revenue guarantees.
READY WHEN THEY ARE
Your Next Customer Is Already Searching.
Make sure your system is ready when they find you.